content • design • strategy • storytelling
Modern (dis)connection
Too Little Too Late
The Client
Red Elevator Productions was an adventurous media company that married technology and live theatre, and was a forerunner to one of New York's most buzzed about rising theatre troupes, Lesser America.
The Basics
Off-Broadway Showcase, World Premiere Production
My Work
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Concept development
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Live event production
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Scouted and commissioned playwrights
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Hired talent and crew
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Creative direction
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Copywriting (press releases, digital advertisements, etc.)
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Oversaw content for production micro-site
The Site
About the Project
Red Elevator was a small company with big ambitions. They couldn't afford the rights to a full-length play, so they needed to get creative, and make a major splash with a modest budget. As their lead producer, I helped conceive of Too Little Too Late, an evening of bare-knuckle, ten-minute plays that explored the relationship between technology and (dis)connection in modern relationships.
We assembled some of New York's most exciting up-and-coming playwrights, directors, and actors, and launched a theater-as-pop-music social media campaign that resulted in a sold-out run at HERE Arts.
More Details
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Related
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
